Virginia Slims

Virginia Slims cigarette brand was instituted in 1968 by Philip Morris. In XX-th century a women's smoking began to symbolize emancipation and feminism.
Virginia Slims belongs to decorative brands, focused strictly on young professional women. Virginia Slims cigarettes were promoted under the slogan "You've come a long way, baby" for a long period. Some sources ascribe the growth of smoking level among young ladies to these cigarettes. They are not groundless, even if to take into consideration just slogans of Virginia Slims cigarettes advertising -"Find Your Voice", and later "It's a Woman Thing".
Virginia Slims are much narrower than ordinary cigarettes, and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance.